Burger King's Hello Kitty kids' meal is here: what's in it and how the golden toy works

A kids’ meal became one of the most-searched topics in the US overnight. Burger King’s Hello Kitty and Friends King Jr. Meal arrived on Tuesday, Oct. 20, and “burger king hello kitty meal” drew more than 50,000 searches, according to Google Trends.

What’s in the Hello Kitty meal

According to Burger King’s announcement, each King Jr. Meal includes:

• A choice of hamburger, cheeseburger, or 4- or 6-piece chicken nuggets
• Fries or applesauce
• A drink (QSR Magazine lists milk or apple juice)
• A Hello Kitty and Friends-themed bag
• One of six toys in a mystery blind box
• A Hello Kitty Burger King crown, while supplies last

Which characters are included

The toys feature Hello Kitty, My Melody, Kuromi, Cinnamoroll and Keroppi, each wearing a Burger King crown, with some holding BK menu items, the company said. Because the toys come in a blind box, you won’t know which character you have until you open it.

The golden Hello Kitty toy

The sixth spot in the lineup is the one collectors are hunting: a special golden-colored Hello Kitty toy. Burger King says a “limited number” are included, at participating restaurants and while supplies last. The company hasn’t said how many exist or how they’re distributed.

Golden claw machine in California

Burger King is also running a one-day Golden Claw Machine event at its restaurant at 10014 Paramount Blvd. in Downey, California, on Friday, Oct. 23, starting at 11 a.m. PT. Guests who buy a King Jr. Meal can try the claw for a Hello Kitty toy, and one person could win a one-of-one 14K gold-plated Hello Kitty figurine, per the official announcement. Burger King says no purchase is necessary to enter; the official rules are posted at the restaurant.

How long is it available?

Burger King describes the meal as limited-time and available at participating restaurants nationwide while supplies last. It hasn’t published an end date. If you’re after a specific character or the crown, it’s worth calling your local restaurant first.

FAQ

When did the Burger King Hello Kitty meal launch? Oct. 20, 2026.

How many toys are there? Six, including a special golden Hello Kitty.

Is there an end date? Burger King hasn’t announced one; it runs while supplies last.