About WhatTrendz

WhatTrendz answers a simple question every day: what is America searching for, and why?

Each day we look at the top searches trending on Google in the United States and publish a short, plain-English explainer for each of the day’s top 25 stories, from sports results and TV news to product recalls, weather and policy changes.

How it works

  • Daily roundup. The day’s list is built from Google Trends data for the US. Closely related searches about the same story are grouped into one article.
  • Updated twice a day. A morning edition publishes the day’s top stories, and an afternoon refresh (around 2:30 p.m. Eastern) re-ranks the list and adds articles for new stories that have started trending. Stories that drop out of the top 25 stay online.
  • Written with AI assistance. Articles are drafted with the help of AI tools, working only from published news reporting that is listed in a Sources section at the end of every article. We encourage you to read the original reporting.
  • AI-generated illustrations. The images on this site are AI-generated illustrations, not news photographs. They do not depict real people, and they are not meant to show the actual events described.
  • Times are Eastern. All dates and times on the site are US Eastern Time (ET).

Editorial standards

  • Sourced. Every article is based on reporting from named news organizations, official statements or public records, and lists those sources with links.
  • No invented quotes or facts. We do not make up quotes, numbers or details. Quotes come from the cited sources.
  • Uncertainty is labeled. When a story is still developing or the reporting is thin, we say so. When sources disagree, we present the different accounts instead of picking one.
  • Careful with sensitive topics. We skip trending topics we cannot verify or that would be unsafe to cover, and we treat stories involving deaths, crime and children with restraint.
  • Not professional advice. Articles are general information, not legal, medical, financial or other professional advice. See our Terms of Use.

Corrections

We want to get things right. If you see an error, please tell us through our Contact page. When we fix a factual error in an article, we correct the text and, for significant changes, add a short note to the article explaining what changed.

Independence

WhatTrendz is not affiliated with Google or with any of the people, teams, companies or news organizations we write about. The site may show advertising; advertisers do not influence which stories we cover or what we write. See our Privacy Policy for how advertising and analytics work on this site.