Victoria's Secret Brings Back 10-for-$31 Panty Deal for Halloween; PINK Mini Bar Hits Stores Nov. 4

Victoria’s Secret has brought back one of its most anticipated promotions just in time for Halloween. The retailer is selling 10 panties for $31, a nod to Oct. 31, in a deal it is billing as “two days only.” The offer runs online and in stores and ends Saturday, Oct. 31, according to The U.S. Sun and the company’s own offer page.

How the Victoria’s Secret 10-for-$31 deal works

The math works out to $3.10 per pair. Victoria’s Secret’s offer page says eligible styles are “orig. up to $14.95 each” and that exclusions apply. Single pairs on the page are listed at regular prices from about $10.50 to $14.50.

The U.S. Sun reported that a wide range of styles is included, from boyshorts and briefs to cheekies, thongs, high-cut and high-waisted cuts. Items shown on the offer page include cotton bikini and high-leg brief styles, lace cheekies and thongs from The Lacie line, and seamless thongs. PINK has promoted the same 10-for-$31 price on its own social channels.

The Sun noted that shoppers had been waiting to see whether the sale would return this Halloween, since the retailer had not confirmed it in advance. Because it is a short window, popular sizes and styles may sell out quickly.

PINK Mini Bar: the brand’s first beauty collaborations

The sale isn’t the only Victoria’s Secret news this week. On Oct. 28, the company’s PINK brand announced The PINK Mini Bar, a beauty section built around exclusive collaborations with nine brands: Patchology, Touchland, Vacation, Mario Badescu, Wet Brush, Kiss, Fazit, Clean Skin Club and SpaLife, according to a company press release.

The collection includes 16 limited-edition products priced from $4 to $25. It launched online on Oct. 28 and is set to arrive in PINK stores across the U.S. and Puerto Rico on Wednesday, Nov. 4, the release said.

Victoria’s Secret Fashion Show recap

The promotions follow the brand’s Oct. 18 fashion show in Los Angeles, its third since returning to the runway in 2024. The Triangle reported that the hour-long show was organized around seasonal chapters, with performances by Megan Moroney, Tate McRae, Megan Thee Stallion and KATSEYE, and appearances by longtime Angels including Adriana Lima and Candice Swanepoel.

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